About

Hayden Cox Studio is a innovative design and manufacturing house founded by Hayden Cox. The studio was initially created as a technical creative arm within Haydenshapes , his leading global surfboard brand, producing projects that are one of a kind innovations within the performance surf and art space.

Today, our work and projects extend both within and independently of the Haydenshapes brand and include our own signature product and collection drops, collaborative endeavours and major commissions that challenge material, form and performance design across many disciplines; art, architecture, interior,furniture, fashion, sporting goods and new technology with a core focus on re-imagining ways of building things.

HAYDEN COX

Hayden Cox is a multi disciplinary Australian designer best known for Haydenshapes, his eponymous performance surfboard and contemporary mens ready-to-wear company founded at age 15.

Haydenshapes award winning brand is sold all over the world in more than 70 countries and has offices in both Sydney and California. His patented parabolic carbon fibre frame technology FutureFlex revolutionised surfboard design and influenced innovation globally in a way that has not been seen since the 1970s. His Hypto Krypto surfboard model is said to be the highest selling performance surfboard in surf history and is a multiple recipient of ‘Surfboard of The Year’ across Australia and the USA where it continues to be a number one seller.

Synonymous with multi-faceted collaboration and a high-quality approach to product design, through his brand Haydenshapes Hayden has worked on global projects with Art Gallery of NSW & Akin Atelier, prolific New York based artist Daniel Arsham, Alexander Wang, KITH and Bang & Olufsen among others.

Hayden is a ‘Man of Innovation’ award recipient (GQ ‘Men of The Year’) and GOLD award winner (GOOD DESIGN Awards) for his patented FutureFlex carbon fibre frame surfboard construction. In 2021, Hayden featured in Apple’s First Australian campaign for ‘Behind the Mac’, alongside the country's 24 top creatives, musicians, artists and designers. Hayden is an ambassador for IWC Schaffhausen and Audi, and featured in the global 2023 campaign for the Audi Active Sphere concept and the 2024 Australian Audi Etron TVC as one of their longest standing Australian ambassadors.